The Hospitality Journey

Ideas that shape the industry

Behind every hospitality business is a story of ideas, risks, challenges, and growth. Hear from industry leaders and entrepreneurs as they share the experiences that shaped their journeys, the lessons they learned along the way, and what it really takes to build a path in the world of hospitality

November 13th

Warren Center

Located in Ashland, Massachusetts, the Warren Conference Center & Inn offers a welcoming setting surrounded by natural scenery. As part of Framingham State University, the center provides a unique environment for learning, collaboration, and connection

AGENDA

Friday

13th

8:30 am – 9am

Breakfast and Registration

9:00 am – 10:00 am

From Idea to Opening Day

What does it really take to turn an idea into a hospitality business? This conversation explores the journey from concept to opening day, including the early decisions, unexpected challenges, risks, and lessons that come with bringing an idea to life.

10:15 am – 11:15 am

Creating an Experience People Remember

Explore how hospitality businesses use service, atmosphere, design, storytelling, and attention to detail to create experiences that keep guests coming back.

11:30 am – 12:30 am

The Numbers Behind Hospitality

Framingham is the home to many corporate HQs including TJX, Bose and Staples. But there is more to this region of innovation and entrepreneurship. Learn all about Framingham in this session.

12:30 pm – 1:30 pm

Lunch

1:30 pm – 2:30 pm

Marketing Hospitality

How do you turn a great experience into a brand people recognize and want to be part of? Explore how hospitality businesses use branding, social media, storytelling, customer relationships, and digital marketing to attract guests, build communities, and stay relevant.

2:30 pm – 3:30 pm

The People Behind Hospitality

What it takes to build strong teams, create a positive workplace culture, lead through challenges, and deliver great experiences through the people behind them

4:00 pm – 5:00 pm

Where is Hospitality Going Next?

Technology, changing customer expectations, sustainability, new business models, and evolving travel habits are reshaping hospitality. This closing conversation looks ahead at the trends, challenges, and opportunities that could define the industry’s next chapter.

5:00 pm – 7:00 pm

Networking

Great ideas often start with a conversation. Take this opportunity to meet fellow attendees, connect with industry professionals and entrepreneurs, share experiences, and build relationships beyond the sessions.

Sponsors & Partners