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Pilots, Praise & False Positives: Diagnosing False PMF Signals Before You Scale
Pilots, Praise & False Positives: Diagnosing False PMF Signals
Before You Scale
Out of campus event – Invitation
Hosted by SheBuilds Product (Product Lab)
In coalition with Boston New Technology, Startup Grind Boston, and StartOut Boston
Most founders believe they’ll know when they’ve reached product/market fit.
Early revenue. Pilot agreements. Investor interest. Positive user feedback.
It feels like progress.
But many of these signals are misleading.
Startups rarely fail because they lack ambition. They fail because they scale based on false positives.
In this focused pilot session, we will examine the illusion of product/market fit — and introduce a more rigorous way to diagnose it before hiring, fundraising, or accelerating growth.
This conversation is grounded in real-world product and go-to-market work across SaaS, health tech, and early-stage B2B environments — where buyer-user dynamics, procurement cycles, and market complexity distort early feedback.
We’ll explore:
• Why early traction often produces false confidence
• The difference between usage, engagement, and buying intent
• How healthcare and enterprise environments distort fit signals
• Which metrics matter before you scale team, spend, or roadmap
• How product and go-to-market signals must align before growth
Date: Mar 5, 12:00 – 1:00 PM Virtual Event