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Pilots, Praise & False Positives: Diagnosing False PMF Signals Before You Scale
Pilots, Praise & False Positives: Diagnosing False PMF Signals
Before You Scale
Out of campus event – Invitation
Hosted by SheBuilds Product (Product Lab)
In coalition with Boston New Technology, Startup Grind Boston, and StartOut Boston
​Most founders believe they’ll know when they’ve reached product/market fit.
​Early revenue. Pilot agreements. Investor interest. Positive user feedback.
It feels like progress.
​But many of these signals are misleading.
​Startups rarely fail because they lack ambition. They fail because they scale based on false positives.
​In this focused pilot session, we will examine the illusion of product/market fit — and introduce a more rigorous way to diagnose it before hiring, fundraising, or accelerating growth.
​This conversation is grounded in real-world product and go-to-market work across SaaS, health tech, and early-stage B2B environments — where buyer-user dynamics, procurement cycles, and market complexity distort early feedback.
​We’ll explore:
​• Why early traction often produces false confidence
• The difference between usage, engagement, and buying intent
• How healthcare and enterprise environments distort fit signals
• Which metrics matter before you scale team, spend, or roadmap
• How product and go-to-market signals must align before growth
Date: Mar 5, 12:00 – 1:00 PM Virtual Event